RESEARCH PROJECTS
IN RUSSIA

Administrative and Red-Tape Barriers

Sanctions. Restrictions. License authorization that lasts forever. Or, on the contrary, the “green light” mode for producers determined by political and administrative reasons. These issues influence project implementation. We recommend that you study these issues thoroughly before implementing a project.

Market Potential Estimation

What is happening with the market currently? What trends have been observed lately? How is demand specifics changing? What does competitive environment look like? What is the market volume and value? We answer these typical questions making market assessment.

Demand Study

Before a new product or a service is launched, it is vital to understand what user demand specifics is out there. Sometimes results beat all possible expectations!

Distribution Mapping

Some companies clearly see distribution schemes and know how many links altogether there are in the value chain; what happens to the product as it moves along the channel until it reaches its consumer. Other companies stand with questions as to how these channels are built up; what intermediaries should be included in the system; what margins are applicable and how to set up efficient distribution channels. We help our clients answer these questions and get a detailed insight into how this “black box” is operated.

Recommendations on Market Entry

Interviews are taken; data is collected. What happens next? We set up a detailed report on major steps (plan of action) for our clients. The plan holds measures for efficient market promotion and sales support.

Setting up Meetings with Potential Business Partners

Not always do our clients have the capacity to immediately start working in the new direction after the study is complete. We can take care of a business partner search. We can find companies (according to certain criteria), carry out initial negotiations and screen them, leaving out the ones that do not match. After that, we can arrange face-to-face meetings with new potential business partners.

RESEARCH PROJECTS
IN EUROPE

Customs Clearance and Legal Issues

The current political and economic situation suggests the importance of a thorough and considered approach to international transaction requirements. Protective duties, certification systems, regulatory legal documentation are all obligatory to study in the course of the project aiming to enter a foreign market. We suggest moving from “the complex to the simple”; to do so we provide a clear picture of interaction between various parties involved in the process.

Market Potential Estimation

Statistical data of the past few years; major market characteristics; classification of market players by various criteria; understanding successful promotion strategies in the market – all these matters become clear in the course of this market study stage.

Demand Study

This is truly one of the most important stages of a market research project, especially in terms of evaluation of a foreign market. It is crucial to understand what consumers are; what their mentality is; what their attitudes to brands and producers are; what their consumer culture is like. The fundamental understanding of these peculiarities influences how well a company is going to develop in a foreign market.

Distribution Mapping

Often is the case that companies are unwilling to set up their own branch in a foreign market/country. Doing so means relying on partners and resellers. In this case, it becomes even more important to draw distribution maps and understand how value chains set up. This is part of a larger strategic picture that is later built on distribution mapping.

Business Partner Search

How would you evaluate a business partner? How would you choose a partner/reseller over another partner/reseller? How would you assess reseller’s commitment and degree of reliability in this specific cooperation? Legal background and legal history of a company adds up to this information making it possible to go ahead with fruitful and promising business commitment.

Setting up Meetings with Potential Business Partners

We can set up meeting agreements both in Russia and outside of Russia. This is a full cycle of “turnkey” experience in business meetings.

Recommendations on Market Entry

We deliver an analytical report that describes all data found in earlier research stages and includes our vision of market entry risks, competitive environment, strengths and weaknesses of a new product, consumer attitudes to a brand/producer, their preferences, overall limitations and opportunities of certain distribution channels and value chains. We provide a vison of a number of steps to take in order to make a successful product/service launch.